Old School x Stillknocks x Curve: A Champion Partnership

Brand Story

In 2025, a bold statement is set to redefine South Africa's fragrance landscape... Curve, the official fragrance partner of the UFC and an iconic name in aromatic excellence, is making its debut.

Old School has joined forces with Curve Fragrances as their official launch retailer as they make landfall in SA, in association with the reigning UFC Middleweight Champion and the first South African to claim this prestigious title, Dricus "Stillknocks" Du Plessis.

As the face of Curve, DDP embodies the bold, authentic spirit of this iconic fragrance — a perfect match for the ethos of Old School. It's a partnership that celebrates timeless confidence and the relentless pursuit of excellence.

More Than Just Brands

Curve is more than a scent—it's a celebration of confidence, adventure and the thrill of living life on the edge.

Old School is more than a clothing brand; it's a movement dedicated to preserving the power of tradition while inspiring the future.

The Stillknocks Collection

Dricus' Stillknocks Collection — exclusive to Old School — perfectly reflects this philosophy. Much like Curve Fragrances, the Stillknocks Collection is for those who dare to stand out, break boundaries and leave their mark on the world.

A Natural Alignment

This collaboration between Curve, Dricus, and Old School is a natural alignment of style, strength and character. Together, they create a powerful statement that champions a confident future inspired by the past.

Whether it's through the fresh, energising notes of Curve or the statement-making apparel of the Stillknocks Collection, this partnership is a celebration of legacy, self-assurance and unstoppable ambition.